The network is universally understood to be the
critical component of success in the business of music. "Networking"
is advanced by 1) connecting with people through frequent performances,
2) participation in organized events/festivals and 3) dealing with
the various branches of the local press apparatus. There are obvious
limitations to the effectiveness of these three features:
In the first case, you can only connect with a finite number of
people at a show, which is determined by the number of people that
can fit into the venue hosting the performance. So until one reaches
the level of popularity required to sell-out stadiums, you must
be prepared to play smaller clubs
many, many times
for
an indeterminate period.
The second aspect of networking regarding organized events can
be immensely useful if you don't limit yourself to musical festivals.
Naturally, the musical sort would be preferred but there is a veritable
sea of other institutions to traverse. They are constantly organizing
functions requiring music, (and let's face it: any performance is
"exposure"). It may appear fruitless and laborious to
try navigating through the numerous organizations operating in the
area - musical or otherwise - that many would give up trying to
identify them, find them or contact them.
As for the third point on the subject of dealing with the media,
fortitude is the operative word necessary for enduring the
experience. There is an abundance of major media promotion reserved
for "big name" talent and generous coverage and reviews
of their performances and products. From time to time - as a transparent
show of tokenism - reports of a flourishing local act might just
emerge from under a heap of corporate advertisements and eulogies
exalting today's "top-forty" VIP's. The truth is: you
need them in order to expand the vastness of the audience
you aspire to reach.
It is in response to these factors that the GLORY WHORE
materialized. The GW REVIEW is simply a networking tool:
a platform upon which one may extend their list of contacts, a forum
in which to connect people and various institutional entities, as
well as a media alternative, truly representing and promoting local
talent more faithfully than anything found in other publications.
We will be regularly providing reviews, contact information, op-ed
pieces and news about the musical activity in the area and beyond.
We don't claim to have the means to vault your career into superstardom,
but through participation with the GLORY WHORE, we can all
help and support each other by our association. If you're truly
bent on developing into musical exhibitionists, we can't necessarily
guarantee you the level of adoration you may wish to achieve, but
we can help you to become the best damn GLORY WHORE you can
be.
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